RELATED: Inside Joe Rogan’s $14.4 Million Austin Mansion “We pulled data from the analytics tool Social Blade to track the Twitter following of every guest who went on Rogan’s podcast between December 2019 and July 2021,” explains Carman. RELATED: Spotify Wrapped 2020 Reveals The Most Streamed Artists & Podcasts But as a general rule of thumb, if the boss likes you, your job is pretty safe. Hence why they’re apparently willing to eat controversy after controversy, though not without some internal complaints from the Spotify team. And keep in mind… this was achieved before the show became a Spotify exclusive in December later that year.Ī company spokeswoman has confirmed the numbers revealed are not reflective of the show’s current audience, which has obviously increased at a steady rate over a year after the contract was inked. In October, the market share climbed to 4.7% while consumption increased to 16.3 million hours. The month it made its debut under the green banner, it commanded 4.5% of all podcast listening activity on Spotify (14.9 million hours). Since joining the audio streaming platform in September of 2020, The Joe Rogan Experience has consistently ranked as the #1 podcast every single month. In light of the performance data from a leaked internal Spotify newsletter, any lingering doubts regarding Rogan as an audience draw will certainly be put to rest. With an estimated value exceeding $100 million, armchair economists from all corners of the internet immediately piped up to question whether a podcast such as The Joe Rogan Experience – a podcast which already boasted 200 million monthly downloads in addition to its monster viewership circa 2019 – was really worth nine figures. The multi-year licensing deal between Joe Rogan and Spotify raised many an eyebrow when it was announced last year.
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